Just got this amusing email from Chris:
This is a picture of me when I got Electronics Art tattoo back in March. The company paid for it and took some footage of it and me for possible use in a game at some later point but I haven't heard back from them since. No regrets though. I love gaming and I love EA games. They make some of my favorite racing games ever (NFSU and Burnout), so why not have a special place for them on my back?
PS. More geek tattoos here.