2003 APP EuroCon Report [The Publisher's Ring]

2003 APP EuroCon Report

“Politics is supposed to be the second-oldest profession. I have come to realize that it bears a very close resemblance to the first.”

- Ronald Reagan

Going to my first APP convention, their recent EuroCon in Amsterdam, I didn’t really know what to expect. It’s been many years since I had any real dealings with the APP — fights over my support for scalpel piercing, dermal punches, and so on led me to believe that they were an overly conservative bunch of elitist piercers that weren’t particularly concerned with my “progressive” vision of the future of piercing. A few friends that “defected”, coupled with the APP’s continuing difficulty in drumming up much support from this community had me writing them off as not just useless but dead.

And then I went to EuroCon.

After attending almost every single seminar, and getting to talk to the board members and piercers, my mind was most definitely changed. I now see the APP as an essential and positive group that I hope all piercers will support and take part in — we need the APP! Having seen what they’re trying to do, I believe that the APP has the potential to be the backbone of the industry, serving to educate piercers, unite piercers, and present a strong front in dealing with the government and the mainstream public. The convention also illustrated the need for groups like the APP in keeping piercers informed and up to date on the overwhelming range of professional issues that can be very hard to keep up on in the absence of reputable trade journals and other organizations.


Rachel and I took an overnight flight, arriving the morning the convention started. We stopped at our hotel for a nap and got to the convention space at about noon where we were greeted by Bethra Szumski, the current APP president, as well as other familiar faces such as Alicia Cardenas of Twisted Sol in Denver, and Megg Mass of Infinite in Philadelphia. We’d missed the first class or two (bedside manner I think), but after lunch an anatomy course was scheduled.


Unfortunately the anatomy course was almost single-handedly destroyed by constant disruptions by Aimee, “The Bearded Lady”, who seemed utterly unable to restrain herself from constantly shouting out commentary and loudly asking ignorant questions. I don’t know if she’s a total moron when it comes to anatomy, or just so much of an ass that she felt that she had the right to destroy the seminar, but I can’t write this report in good conscience without saying I hope she never comes to another event I’m at, and I’d definitely never recommend her studio…

A number of the people got angrier and angrier as the seminar tried to progress — I really thought a couple folks were going to jump up out of their chairs and punch her! After all, people had spent a lot of money — maybe even money that they shouldn’t have spent — to come to the event and many had difficulty with English (bilingual piercers were vounteering as translators). The fact that someone would knowingly and willfully try and damage the effectiveness of the conference is incredibly crass.

The anatomy class was being taught by Betsy Reynolds, an oral biologist who acts as somewhat of an advocate for the piercing community, counter-balancing some of the ludicrous statements made by anti-piercing dentists and so on. While the information she was presenting on healing was concise and relevant, I was a little surprised that it was being taught here at all — from my point of view it was disturbing that anyone wouldn’t know this anatomy in their sleep. The presentation was running slowly, in part because of constant interjections about piercing procedure. Eventually Paul King had to step in and ask that people save their procedure questions — this was an anatomy lecture and not intended as a technique debate.

At the end of the first day I was still pretty convinced that it was going to be a waste of time. The anatomy course had been boring, basic, conservative, and Aimee (see sidebar) was doing her damndest to make the attendees look bad — or at least have a bad time. At the end of the day Rachel and I walked around town a little, stopped for a rather bland meal somewhere, went back to the hotel and went to bed.







Seminars in theory started at 9:30, so a little after 9 AM I arrived and was told the seminar — basic piercing technique — was pushed back until ten. Technical problems seemed to plague the event, and it wasn’t until 11:30 that things actually got started, with the technique seminar being bumped to the afternoon. I think the only good news, echoed by the people sitting around me, was that Aimee had decided to “skip class” that day, so at least we didn’t have to put up with her disruptions.

Alicia then took over what was left of the morning with her stretching seminar. Given how basic the anatomy course had been, and because I’ve got more than a decade of stretching experience, I expected to be bored stiff — but I was very much mistaken! She started with diagrams showing exactly how stretching occurs on an anatomical level, detailing micro-tears and collagen replacement.


Dermal Punches and Scalpels
Why is the APP so square?

Everyone knows that the APP presents itself as a conservative organization. In the early days, The Point ran articles damning people who used dermal punches and scalpels, or anything else that blurred the line between surgical technique and piercing — piercers such as Michaela Grey were adament in their anti-extreme statements and many believe she and others even got to the point where they were lying in order to present an overly conservative view. Now, with new staff, many of who grew up around the notion of pushing the boundaries of piercing, they’ve retreated to a “no comment” stance on these subjects, but it’s still something that puts off a lot of progressive piercers.

That said, have you looked at the APP’s board and members?

I don’t know if they want me to say this, but you’ll see piercers there who have and perform dermal punches regularly. You’ll see piercers that use scalpels, and even piercers that do implants and pseudo-surgical procedures like tongue splitting — I’ve even heard a few acknowledge privately that they believe that in many circumstances a dermal punch is a superior tool to a needle and that they wish they could endorse it. They just won’t say that in public or attach it to the APP name in any way because of the legal issues.

What took me so long to figure out is the APP’s real role. The APP’s role isn’t cultural revolution. The APP’s role is not to fight battles with the government. The APP’s role, as I observed it, is to work with our “enemies” and to make slow and consistent changes inside both the piercing and the mainstream worlds in order to better this community. To do so, they can’t have their piercers going on public record as criminals! To illustrate with an example, conservative environmentalist groups like the World Wildlife Fund can effectively work with governments to protect the environment, but eco-terrorist groups like Earth First! have to resort to direct action since the government can’t negotiate with criminals — even if those criminals are in the moral right.

I think a lot of us in the piercing community, especially those that lean toward the kind of “no holds barred if it makes you happy pierce it” stance that BME espouses, don’t really understand this way of doing it — if we want to do a tongue splitting on our buddy, we’re gonna do it, state law be damned! But the fact remains that unless you want to be underground forever, making positive changes in the piercing community does include playing the politician — which means very slow change and a lot of compromise to get our way.

The APP probably isn’t going to do anything for someone who’s happy practicing out-of-sight, out-of-mind work in a small shop that doesn’t really have a future. The APP, at least as I see it, is there for people who see body piercing as a career. Their ranks are peppered with piercers in or approaching their 40s, who have families and homes, and shops with ten to fifteen years of respectable history. As much as a large part of me really likes being the “rebel industry”, logically I understand that if we are to survive above-board in the long term, the APP has chosen the right strategy.

Want to join the APP?

Also covered were stretching techniques, jewelry, and even lots of little tidbits for business owners like “stretching cards” (cards for your customers that encourage them to come back for slow and healthy stretching with incentives like 10% off on the next stretch if they wait). I do think Alicia has a little bit of an unfair bias against plastics, but she’s an engaging speaker that does a great job of covering basic material while throwing in enough trivia and advanced information to keep any level of audience enthralled.

After lunch, Bethra gave an in-depth and highly technical jewelry and metallurgy seminar. I was pretty tired at that point (still on Canadian time), and diagram after diagram of atomic structures was putting me to sleep. Since Bethra had prepared a hand-out with all the information, I took off for a nap. On my return she was just finishing up and Megg was about to start the basic techniques seminar, the technical problems having finally been solved.


Megg’s also a great speaker and an experienced and progressive piercer who’s very good at presenting material that’s old hat to most people but with enough tips in it that I think even a piercing veteran would get a lot of out it, fine-tuning their techniques. Her seminar, prepared with Elayne Angel, contained numerous ideas that would improve any piercer’s work. Much of her seminar also focused on the subtle aspects of organizing a studio and its support staff to best facilitate and safe and pleasant piercing process.










I showed up at 10 AM to again find that things had been pushed back even further — not so much for technical difficulties, but because people were simply late arriving. Maybe I’m a nerd, but if I had spent a few thousand dollars flying to a convention I’d go to the effort of showing up on time for the classes. I was surprised to hear that it’s not unusual at the Las Vegas convention for as many as half the people to not even bother showing up at all!


The first seminar was one I’d wanted to take for a long time, the Bloodborne Pathogens course prepared by David Vidra and Health Educators, being taught by Alicia. This is one of those basic seminars that every piercer should know backwards and forwards, and like CPR certification, it’s the kind of thing they should be doing regularly to stay sharp. When it involves people’s lives — being able to provide a safe and aseptic foundation for your studio is the basis of this seminar — you don’t want to get sloppy!


The presentation that followed was the one that really freaked me out and was probably the most eye-opening one of the event. Julien Ball of Prestige Medical, one of the leading autoclave manufacturers, gave an overview of modern sterilization technologies. It was fascinating to learn about the different procedures in Europe (for example, they use aggressive monitoring and charting of their clave’s performance, while spore tests are almost unheard of), but what really got to me was an overview of the difference between vacuum autoclaves and “normal” autoclaves.


For those that don’t know, an autoclave sterilizes when the pressurized steam hits the surface of the items in the clave. If the steam doesn’t reach the items due to some blockage, sterilization doesn’t happen. Where it gets scary is that a simple pocket of air can, in some cases, provide this blockage. What that means is that a normal autoclave as is used by virtually 100% of North American studios can not guarantee sterilization of anything hollow (receiving tubes, tattoo tubes) or anything that has been placed in bags (basically all tools and jewelry) — there were definitely quite a few faces in that crowd turning white as Julien talked (see the handouts I’ve provided here for more information on this).

It was hard to get an answer out of Julien as to exactly what the risk level was — did these air pockets form every cycle, or one in ten thousand times? After all, Prestige Medical has a vested interest in the subject since there’s a higher profit margin in a $7000 vacuum clave than a $900 field-medic special! I was surprised to find out that about 70% of the piercers at the convention (the majority of the Europeans there) were using triple-pulse vacuum claves as well as single use water systems — some of the gear in the European studios was amazing. One German piercer even had an $8000 automated “tool dishwasher” in his shop!


Al Prescott, organizer of the Derby conventions and developer of the Safe Working in the Tattoo and Piercing Industry vocational course, followed with an exhaustive seminar on risk management procedures which also touched on the extremely high standards that European (and specifically UK) studios are held to. I don’t think American or Canadian studios could match these without at least doubling prices — which might be a good thing since it could eliminate the low-end studios (although it could do the opposite since low-end studios tend to be more profitable and therefore more able to invest in new hardware).

The third day’s seminars ended with CPR certification which I skipped, but the day itself was to be capped with a party of everyone at the convention to give away some very generous prizes from the exhibitors — probably six thousand dollars worth of stuff was given away in the draws. Rachel won a belt buckle and some ring openers! I on the other hand won nothing…


The final day started with an aftercare presentation by Alicia, covering the pros and cons of a wide range of products in use by this industry. Unfortunately Aimee showed up about half way through it, shouting out a bunch of irrelevant questions which had already been discussed before she got there. I just don’t understand why someone would come all that way and act like such an ass… It was funny though — I think she must have clued in that she was pissing people off because when anyone would ask where she worked she was extremely evasive, just saying things like “a place on the east coast”.

Paul King’s informative and entertaining “amateur piercing anthropology and history” seminar followed. Paul is definitely a guy who I’d call a “piercing nerd” — someone who can go on and on about it and is interested in every little silly piece of trivia on the subject. Given that’s how I’d also describe myself, and given that it’s so hard for any one person to get a real picture of this community (so much of it is still oral history), it was wonderful to be able to assimilate his stories — many of which have been making their way into the new BME encyclopedia project (which will be officially unveiled on January 1st, 2004).

His stories about the rituals he watched during his travels in Penang were especially touching. We’ve all seen the gory photos of hundreds of thousands of people marching through the streets with giant cheek skewers — they seem so different from us — so enlightened. We are given the impression that they do these things naturally, and that everyone is in touch with God. That’s not entirely true though. Just like here in the West the occasional person will have to abort their suspension because they’re not ready to accept it, or it’s just not the right day, the same happens in Penang. I think the most moving photo I saw the whole time I was in Amsterdam was a young man sitting, emotionally exhausted, not able to take part in the ritual — and in his face I saw the same face I’ve seen in my backyard whenever someone asks to be pulled down from a suspension early because they can’t handle it.

It was at that moment, Paul said, that he realized that all of us in this world are the same.

Megg gave the final seminar, on legislation. I wasn’t sure how this was going to go over because some of the European piercers were already annoyed at the American bias on some of the subjects. However, the seminar didn’t talk specifics — its goal was to help teach people in down to earth terms how to deal with politicians. Given that Megg has helped Philadelphia come up with some of the best piercing legislation in the world, she’s more than qualified to teach this. Her anecdotes of her own successes in this area should be effective strategy for anyone around the world facing the same issues.


The day finished on a bit of a sad note though, as Bethra thanked everyone for coming, and let them know that, for financial reasons, this would probably be the last time the APP would host a European convention. However, the day before the convention started they’d hosted a mini-event introducing all of the heads of the fledgling European professional piercing organizations — some had only two or three members, but I think they walked away empowered, and thanks to seminars like Megg’s legislation one, with new plans of attack as well.

I think everyone there was looking forward to the day when we’re able to have a world piercing convention, hosted by dozens of professional groups from all over the world.







I don’t know how many of the other attendees checked out the live sex shows. I was sort of hoping to see someone we recognized when Rachel and I went, but it was pretty much only Asian businessmen. We had no idea what to expect — after all, it really is people screwing on stage. I think we were hoping for something absolutely sordid, but it was really quite civil and mundane. Being hosted in a real theater with fully clothed male waiters made it very non-threatening — in some ways the salacious window prostitutes are a lot more pervy.

When we got there a Vietnamese girl was doing some mellow stripping followed by a ben-wa ball act — because she wasn’t working for tips she didn’t really “sell herself” to the crowd like one expects in North America, giving it a very strange and aloof vibe. She was followed by a rather plastic pornstar-looking woman having sex with an absolutely disinterested looking fellow that I’m pretty sure was gay — but he did have a really nicely done full tribal sleeve. They went through a few positions and after maybe four or five minutes the curtain closed on them — no money shot since they have to do this act for hours and hours. Casa Rosso is built around a series of sex vignettes over a repeating hour-long show.

A dildo act followed, and then another couple — tattooed again, with him wearing a large dragon shoulder-cap. They probably weren’t as attractive as the first couple, but the chemistry between them was good. After them came a comedic banana act that included good-heartedly playing with a few audience members on stage, culminating with them eating a banana out of the performer — it wasn’t as dirty as it sounds — funny would be a better word for it. She was obviously having a good time, so it was more like a strange kind of perverse stand-up comedy.

After another couples act, the banana girl was back. The curtain opened to reveal her in a grim reaper costume, complete with an enormous scythe. After a moment of silence, old school Metallica began blasting — I’m really not a fan of stripping on the whole, but the humor in a heavy metal demonic strip show won me over. Once nude, she unrolled a giant flag with a pentagram in the center and spread it out on the stage, which raised up into a central pedestal. In the middle of this pentagram altar she performed a dildo act with a flaming candle… Again, not something I’d necessarily call erotic, but definitely a hilarious show that I don’t think you could see anywhere else.

We didn’t stay for the entire show, but as we were leaving one last couples act performed, starting with a slow but intense blowjob and then really passionate — and elaborate — standing sex. Because of the erotic energy between them this act definitely made me very nervous about having to walk past the obviously excited businessmen sitting next to us. The aisles were packed tight and I wasn’t really looking to become part of the act!

All in all, I’d recommend checking it out as a “just so you can tell people you did” sort of thing, but if you’re looking for raunch you’ll find more of it at an American strip club… or even the average BME BBQ!


We didn’t have a chance to check out the coffeeshops until the last day. That’s actually not entirely true — we’d walked past quite a few, and almost went in a number of times, but instinct just tells you it’s wrong. It was more a matter of finding the courage than finding the time. Even though you know it’s legal, you still feel like stormtroopers are going to throw you into a cell for even stepping foot inside these “soft drug” emporiums.

We ended up at a place called Baba’s, just down the street from Mr. B’s, the well known SM shop — so as leather-daddies walked past us in full gear, we went to the desk. Right there on the menu were joints, and a big stack of them sat behind the counter… or we could see the “house dealer” if we just wanted raw materials.

“Could I have a pear juice and a coke please”, I asked, meekly followed by “…and a joint,” not really knowing what to do or expect.

“Would you like a hash joint, or marijuana?”

“Marijuana please.”

And it was really as simple as that. Looking around, the coffee shop wasn’t full of stoner-types (except me of course) — middle aged folks, thirty-something well-dressed women, and the occasional tourist. It felt really normal and healthy, but still, I felt so nefarious lighting up that joint! I smoked about half of it, and Rachel had a bit as well, and with big grins on our faces we wandered through the streets of downtown Amsterdam.


A small but nice cross-section of jewelry suppliers from around the world had booths at the event. Most of it was the same stuff that you’d see at every single tattoo convention — in all honesty I think they could have done without the floor. That said, I’d like to mention Quetzalli, an organic manufacturer from Mexico that had truly gorgeous examples of ammonite-inlaid ear jewelry as well as plugs filled with intricate and beautiful beadwork.


I met a lot of really wonderful people — a lot of old friends, online friends, and many new ones as well. Bruno and Brenno from Italy were wonderful — talented piercers and body artists full of enthusiasm in their fledging association. Christiane from Norway showed me Håvve’s new book, Ten Years of Pain, about the history of the Pain Solution performance art group (the book is wonderful and I hope to have it in BMEshop soon). Russ Foxx from Canada was great fun to see, as was Carlos Escobar of Spain. It was also nice meeting piercers like Alex from the UK who I knew from the good things their many clients I deal with all the time said about them.

I know I’m forgetting people! I apologize!

I also met with Andrea (Lacrima Rubra) from Germany who showed me video of years of her performances and introduced me to some new friends and other friends who — like so many of my acquaintances — I know only by their genital mods! I also got to see my old friend Patrick Bartholomew again which is always nice, and Kor (Ego Kornus) really impressed me as well. It was very interesting to talk to a performer who comes from an art (modern ballet) and ritual background more so than a body modification background. And the forty or so beers we drank that afternoon between us polished off that day very nicely!

I could name people endlessly and still forget some who made the event worthwhile for me, so I’ll get back to EuroCon itself. I had three main problems with the APP convention that I think to be fair I should mention. First, I thought parts of it were disorganized and unprofessional, resulting in things like handouts not being ready on time and projection systems not working — given the expense that had been gone to in hosting, and the fact that the attendees had spent a lot of money to come I thought this was unfortunate. That said, as someone who’s hosted events, I know this is pretty normal.

Second, I thought better fact checking could have been done. While the presentations given by specialists were very strong, some of the more general reports were riddled with historical errors, typos, and substitutions (naming the wrong soap as vegan and so on). They were just little things, but I felt that it’s that final touch that really makes a presentation perfect.

Finally, an exceptionally poor job was done in marketing and promoting the convention. Most of the European piercers I talked to had absolutely no idea there was an APP event in Amsterdam, and those that did assumed it was for Americans only and not oriented to Europeans. A lot of the value of the convention came from dialog with the attendees, not just the lecture sessions, so this mistake was their most serious.

Let me be very clear though — those complaints are listed in order to be thorough and honest. I do not believe that they tainted the conference to the point where it wasn’t worthwhile. While the majority of the information being presented was old hat to me, there were still volumes of knowledge being shoveled that was new and that I needed to hear — and that every piercer needs to hear.

The next APP convention — a much larger one that draws over a thousand piercers (some of the best in the world) — is at the start of May, 2004 in Las Vegas. Now, it happens to coincide with Shawn Porter’s wedding, so I’m going to have to miss a day, but assuming that America doesn’t stop me at the border, I’ll be there, eager to keep learning. I hope you’ll be there too.

See you in Vegas,

Shannon Larratt

PS. Thank you to the APP for inviting me to come and being generous enough to extend my press passes into the seminars. Thank you as well to Bethra, Megg, Paul, and the other APP members for making me feel welcome. Finally, thank you to them as well as Julien, Al, Betsy, and the other speakers for sharing their knowledge.

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About Shannon Larratt

Shannon Larratt is the founder of BME (1994) and its former editor and publisher. After a four year hiatus between 2008 and 2012, Shannon is back adding his commentary to ModBlog. It should be noted that any comments in these entries are the opinion of Shannon Larratt and may or may not be shared by BMEzine.com LLC or the other staff or members of BME. Entry text Copyright © Shannon Larratt. Reproduced under license by BMEzine.com LLC. Pictures may be copyright to their respective owners. You can also find Shannon at Zentastic or on Facebook.

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