Continuing this discussion of mainstreaming, I’m in 7/11 this morning and they have a new energy drink called “Inked”. It’s got a faux-tribal border, a “rock” font, and a neo-Japanese wave in the middle, and the flavor is called “Razzle Dazzle” — could there be a more embarrassing name? It’s as if they’re making fun of you for buying it. I’m reminded of the scene in Family Guy where Lois is running for mayor, and realizes that just by saying “9-11″ and “Jesus” and “terrorists” Giuliani-style, all of a suddenly the crowd starts cheering and buys whatever she’s saying… What, are tattoo fans so gullible that they’ll buy an energy drink just because it says “cool razzle dazzle tatties” on it?*
* Yes, I bought it. It tastes like a sort of watered down “Tahiti Treat”.