Sunkist’s New Ad Campaign (…NOT!)

Elles took this photo (and you can click through for a second) at this year’s Thaipusam Festival in Kuala Lumpur, Malaysia.

9 thoughts on “Sunkist’s New Ad Campaign (…NOT!)”

sam on July 21, 2007 at 5:23 pm said:

i hope he is not a vendor
Shannon Larratt on July 21, 2007 at 5:39 pm said:

I didn’t even know that oranges in Kuala Lumpur would have Sunkist stickers on them…

I actually find it quite sociologically fascinating that the oranges in these rituals are from a mass-market grocery store. I guess it’s not surprising when you think about it objectively, but it seems to contrast with the ritual a little, a funny collision of old-world spirituality and new-world corporatism.
Alice White on July 21, 2007 at 6:37 pm said:

Yeah..somehow the sunkist sticker just taints it. Other than that, it’s a really cool idea. I bet he smelled good ^_^
addayak on July 21, 2007 at 11:58 pm said:

ouch! there aint much skin between them hooks
severed on July 22, 2007 at 1:54 am said:

all i can think of is getting orange juice in an open cut.
Shannon Larratt on July 22, 2007 at 6:05 pm said:

addayak – In general, at least in my experience, if you hook more lightly, you’re going to get more sensation.
gillian gamine on July 22, 2007 at 9:41 pm said:

this made me hungry.
addayak on July 24, 2007 at 11:54 am said:

but isnt there more chance of the skin breaking? or is that the rush? the possibilty it could break at any moment
Sareff on March 13, 2008 at 11:49 am said:

Please Tell me those aren’t fish hooks like they look like.