I’ve had good experiences overall with it. In previous shops I’ve worked in, there have been the usual newspaper interviews, appearances on the news and radio, etc. I’ve done scarification for one local paper for their “Beat the Winter Blahs” issue; the cover was me cutting, so that was fun and pretty cool.
Here at Venus, media is our best friend. We love the media. We have had high level celebs in the store, with paparazzi lined up outside shooting in, and we use that footage to our advantage with our Press Kit that we use as a display piece in our lobby. Instead of having portfolios and stuff sitting around, we have our Press Kit, and it really gets people talking and excited to be pierced by the same studio and piercers who have worked on their favorite celebs, and we have the media to thank for that for sure! I mean, without the media, those people aren’t really all that special.
Of course, there is always the downside of overzealous reporters trying to trace a hepatitis outbreak to the rise of tattoos and piercings in the nation, who come snooping around and spreading bad press. But in my experience, that’s few and far between these days, and not really too much of a concern, really. When something like that pops up, you write your little letter to the editor, throw some facts at them, and forget about them.
I think, to an extent, this question ties in with the Internet question as well, and Internet media is becoming more prevalent. With sites like Digg occasionally putting up tattoo- or piercing-related stories or photos, there is more exposure to our work than ever, and as long as it looks good, that’s never really a bad thing.
Oh, here’s a story. I really should let Maria Tash tell this, but it’s too funny to pass up …
Years ago, she was interviewed over the phone by CBN. She didn’t realize at the time what it was — she was thinking in her head CBS or CNN. A few weeks later, a client comes in to tell her he saw her picture on TV … on The 700 Club. She was being referred to as one of the most evil women in America, and her quotes about the beauty of piercing were all turned into pro-satanic remarks, essentially. You can never be too careful.